How can packaging bags be made ideally? Keep these points in mind!

For small and medium-sized enterprises, there is no large budget for advertising or public relations, but the motivation and needs for branding are the same. In this case, starting brand building from scratch is undoubtedly a wise move. Product packaging bags are undoubtedly a crucial part of brand building, and are also key to building marketing power and enhancing brand image.

However, not many SMEs truly realize the importance of packaging bags and regard them as a key part of marketing. Therefore, to be practical, the first step in brand building and communication is packaging design. Advertising can be changed promptly, but packaging is not easy to do so, and the general replacement cycle is relatively long, so once a poor packaging comes out, it is not only detrimental to product sales, but may also cause further economic losses. So, how can your product create ideal packaging bags?

Shunxingyuan Packaging, a professional flexible packaging manufacturer, has summarized 9 points to keep in mind.

1、 Establish brand or product positioning

If it is a new brand, then you need to consider the brand positioning, the value proposition conveyed by the brand, and the brand tonality. If it is an old brand, you need to consider what grade to do, whether the packaging design is different from the original product, whether it is product upgrading, product supplementation or product innovation.

2、 Find the target consumer group

Undoubtedly, packaging design must assume a target audience, and consider what the core consumer group is, as well as the values and aesthetics of the core consumer group. Regardless of right or wrong, you must set a hypothetical consumer based on the consumer insights you have set, according to the good and bad, aesthetics and purchasing habits in this consumer insight, your goal is to make an ideal packaging for this virtual consumer, so your packaging design has a soul.

3、 Research competitive product packaging and find differentiation

Find the packaging of other brands of the same grade, the same variety or the same value positioning. If there is a competitive product reference, refer to it. If not, you can refer to the packaging of other products selected by the same consumer as a reference. For example, your target consumers may be both Watsons consumers and Evian consumers. In terms of packaging, the two can learn from each other; after researching their packaging design, you must establish and strengthen your differentiation points on the packaging! In addition to different packaging forms, there may also be different differentiation methods such as color schemes, characters, and fonts.

4、 Find your own packaging style and tonality, and design it

This is very important, that is, to give your product a unique value proposition and soul. What does your packaging convey? Have you thought about it? If you have, let's get started!

5、 Highlight and emphasize your unique selling points, and make packaging and display renderings

Has the soul and unique selling point of your packaging design been conveyed? Have you made renderings? Have you done value thinking during the rendering process?

6、 Make sample drafts ， Hold internal discussions or consumer focus groups

Renderings are often not the most accurate. The key is to make a real, actual appearance, then package some, compare, and constantly review. You can even organize a target consumer packaging test focus group for this purpose. Is the first impression your brand feeling? Does it have the core imprint of this brand, and does it meet the consumer's aesthetic taste? Most importantly, don't just look at one bottle, put it on the shelf to feel and compare! Don't worry that the appreciators are not professional enough or not clear enough about the meaning conveyed by your packaging. Always remember one point: good packaging speaks for itself!

7、 Calculate the cost, modify and make the final draft

After the sample draft is made, there are many tricks and techniques here. The key techniques are "looking from afar, observing closely, touching, and comparing".

Look from afar: Place it a few meters away to see if the characteristics of the packaging are still obvious, the eye-catching degree of the packaging, the color matching of the packaging, and whether the difference between the packaging and the competing products is obvious.

Observe closely: See if the brand name on the packaging is obvious, whether the colors are simple and bright or saturated, the quality and grade of the packaging materials, and whether the key elements are clearly conveyed.

Touch and play: Look at the details to see if there are any flaws and problems. Many problems are seen in the details.

Compare: Compare the details of your packaging and the packaging design of competing products, such as the size and recognition of the brand name, the design of the product name, the planning of the advertising slogan, the expression of unique selling points, the expression method of specifications, and the prompt of important matters, etc.

Most importantly, don't forget to calculate the cost of your new packaging. Many times, although we know that the cost will increase, the extent to which the cost will increase for good packaging may not be well prepared, and it is easy to underestimate the cost. If the packaging is changed at the last minute, it will be difficult to control the quality.

8、 Formally adopt and start using

If all the previous problems have been considered, then it can be adopted and tested. It is recommended that the first printing of the packaging be sufficient, because there are many variable factors involved, such as changes in national standards, changes in formulas and ingredients, and problems found during actual use. If the printing volume is too large, although the unit cost is reduced, it may eventually waste some packaging due to force majeure, which is not cost-effective. At the same time, the principle of sufficient use for the first printing can also avoid the more direct losses caused by the real failure of the packaging, making it easier to change and adjust the direction in time.

9、 Inspection and correction

During the specific use of the packaging, pay attention to listening to the opinions of sales personnel and specific distributors for modification. The modification process can repeat the above steps.