Packaging bags lead the industry's new trend, helping brands enhance their charm.

There is an ancient Chinese saying, "People rely on clothes, horses rely on saddles," which means "three parts appearance, seven parts dressing up." Good product packaging is like a bow and arrow, capable of highly focusing consumers' memory points, attention, and focus. Therefore, creating a brand-new and unique packaging for products is a business philosophy for enterprises, a way to turn the tide in fierce market competition, become an industry dark horse, and an important tool for upgrading brand charm.

Next, Shunxingyuan Packaging, a professional flexible packaging manufacturer, will introduce how to achieve brand charm upgrade from the perspective of packaging.

1, Brand Upgrade Process

Speaking of brands, we must start from the growth journey of apparel and clothing enterprises. Regardless, every apparel and clothing enterprise must go through a process from nothing to something, from small to large. In the initial stage of establishment, apparel and clothing enterprises first need to solve the problem of survival. Therefore, many enterprises at this stage will be production-oriented and OEM-dominated, accumulating certain funds and experience through this model before they can continue to develop further after stabilizing their business volume. At this time, what they are doing is "making wedding dresses for others," and it is impossible to create their own brand or carry out promotional work when basic needs are not guaranteed.

When enterprises begin to enter a stable business period and have a certain amount of capital at hand, they gain confidence, become more ambitious, and no longer want to rely on making wedding dresses for others for a lifetime. After all, these ventures compete on who has the lowest price, which is not a long-term strategy for enterprise development. Moreover, with accumulated industry experience and capital, it's time to build their own brand: first, register a trademark, then invest in machinery and equipment, add various teams, and test the waters. This stage is the germination or embryonic period of the brand. Because having only a trademark is just an entry ticket, providing qualification to enter the market, but it does not mean it already has market competitiveness.

At this stage, the enterprise's focus is on how to make the brand leave a market impression. This requires a certain investment in promotion and marketing to allow the brand to gain a foothold in a specific region or area. Therefore, the key at this stage is how to upgrade the trademark to the initial stage of a brand, take root in a regional market, and gain recognition from consumers in that area, laying a solid foundation for further development in subsequent stages. At the same time, enterprises are still in the trial period for market promotion at this stage, so significant financial investment is not permitted. Thus, packaging image is also an important means at this stage. It is well known that apparel, clothing, underwear, and intimate apparel products are mass consumer goods, and the visual impact and user experience of their packaging image are more prominent and significant in various retail terminals.

2, Packaging Helps Brand Upgrade

It should be said that most apparel and clothing enterprises are currently small to medium-sized, and they need to cope with dual competition from numerous homogenous enterprises and products in the industry. Furthermore, in terms of capital investment, enterprise scale, and talent teams, they are at a disadvantage compared to strong enterprises. Therefore, for these enterprises, finding effective, precise, and practical promotional methods is paramount.

Undoubtedly, packaging is a more widely used terminal sales tool for apparel and clothing enterprises to interact with consumers. At the same time, consumers' increasing taste and demand for quality implicitly stimulate the timely evolution of apparel and clothing packaging design. Why do similar products have different prices due to different packaging? Why can novel and unique packaging create visual appeal more quickly? Why can packaging greatly stimulate purchasing behavior in a short period?

Imagine, in a situation where various apparel and clothing products are gathered at terminals, only packaging with certain highlights can quickly increase product appeal, accurately convey brand value and differentiated selling points, and ultimately stimulate consumers' purchase incentives and motivations.

Packaging plays an important role in driving the sales of apparel and clothing. Especially in retail terminals, packaging that is "eye-catching" and more practical will make products stand out and become the focus of consumer attention. Therefore, apparel and clothing enterprises need to create a packaging bag system suitable for their own characteristics, forming strong visual appeal and sales power.

3, Packaging Design and Packaging Planning

Packaging is a comprehensive visual representation of brand philosophy, product characteristics, consumer psychology, and shopping selling points. It can attract consumer attention and directly stimulate purchasing impulses. Packaging is a "speaking friend"; visually appealing packaging is an emotional tool connecting products and consumers. Packaging is an effective extension of the product and coexists with it, reinforcing the product's unique appeal value, allowing consumers to clearly understand the product's characteristics and selling points at a glance and in a short time during selection. Furthermore, packaging can convey product information, promote sales, and increase product added value.

Creative, eye-catching, and novel packaging can make products competitive, not only spreading, beautifying, and promoting the product but also encouraging consumers to spend money to try them. Therefore, good packaging is packaging with sales-promoting power, thereby generating appeal and influence similar to advertising.

In practical packaging design, it is crucial to pay special attention to the relationship between packaging design and planning; planning and packaging design cannot be completely separated. The purpose of this approach is to be guided by market orientation, consumer psychological demands, and preferences. Based on a thorough understanding of the market and consumers, analysis and refinement are carried out, taking the overall situation of the service enterprise as the starting point, rather than designing packaging for the sake of packaging.

Only by delving into the market and consumer minds can there be a basis for action, thereby avoiding situations of working in isolation or theoretical discussions without practical application. At the same time, it allows for comprehensive consideration of the service enterprise's brand positioning and core brand appeals. Once this main line is determined, a clear direction emerges, which is like equipping a rifle with a precise scope.

4, Packaging Selection Leads New Industry Trends

Packaging and products are interdependent and indispensable marketing tools, essential for broad manufacturing enterprises to expand their market influence. When ordering packaging bags, it is crucial to base decisions on the enterprise's current situation, combine industry, market, and consumer characteristics, and tailor solutions for the enterprise. Planning should come first, focusing on the effective guidance of planning and strategy for packaging design, deeply exploring core benefit points, and creating a 'magnetic effect'.

And choose with product matching, price 、 printing 、 efficiency 、 service five major advantages of a packaging factory for cooperation, ensuring quality and quantity to help your enterprise lead the new direction of industry packaging in this cutting-edge era.

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