Five Central Principles of Packaging Design

Packaging bag design strategy refers to a plan to obtain product sales advantages through packaging bag design. The correctness of the design strategy is a crucial link in the entire packaging design process. To achieve innovation in packaging bag design, designers need to formulate specific and feasible packaging bag design strategies based on the design goals and principles, combined with the company's market marketing plan, and using creative thinking.

I. Focusing on Product Needs

1. Intuitive Expression Strategy

Design strategies are formulated to gain a competitive advantage. The formulation of strategies requires first examining the advantages and disadvantages of the product itself. During design, only the aesthetic appeal of the product needs to be grasped to achieve the best visual effect. In packaging bag design, forms such as windows and hollowing can be used, or realistic photography can be used to directly display the product image.

2. Rational Strategy

When faced with certain high-tech and innovative new products, or products that require professional guidance for correct use, a rational strategy can be adopted in packaging bag design. Detailed explanatory text, scientific charts, process demonstrations, etc., can be used to introduce the product's functions, ingredients, quality, and applied technologies to consumers, giving the product packaging a scientific, rigorous, and standardized impression.

3. Update Strategy

“The love of novelty and dislike of the old” is a common psychological characteristic of people, and packaging bag design must adapt to the times to meet the ever-changing market demands. Adding “ NEW ” or “New” markers to the packaging often stimulates consumers' curiosity and enhances product recognition.

II. Focusing on Cultural Needs

1. Highlighting Regional Characteristics Strategy

Many local specialty products reflect the local customs and culture. When designing their packaging, typical regional graphics, text, colors, and materials can be used to emphasize the product's characteristics and improve recognition in sales.

2. Showcasing Traditional Culture Strategy

Products with a long history and culture can fully excavate their unique cultural connotations, refine their inherent concepts, and then transform them into specific visual images, colors, text, and shapes to showcase the product's unique temperament through packaging.

3. Matching Popular Fashion Strategy

The use of popular elements in packaging bag design can be at the visual level, such as directly presenting popular images, fonts, colors, layouts, structures, and material processes, or it can be reflected in the integration of popular concepts or discourse behaviors into the packaging form.

III. Consumer-centric Enter title here

1. Humanized Strategy

In the packaging bag design process, design optimization is carried out based on people's physiological characteristics, behavioral habits, and emotional thinking. For example, the design of handles, zipper pulls, and seals in the packaging structure should consider facilitating consumers' carrying, opening, storage, and use of products.

2. Segmentation Strategy

In packaging bag design, different consumer groups can be segmented, and targeted packaging design can be carried out. For example, for low-income consumers, packaging design needs to consider convenience and affordability; while for high-income consumers with higher education levels, packaging design needs to consider exquisite appearance, sophisticated materials, fine workmanship, and high taste.

3. Humorous Strategy

The humorous strategy uses different forms on the packaging based on the different characteristics of the product, whether it is a graphic representation, a structural shape, or participation in a game activity. For example, many food packages include collectible cards with a unified theme, such as historical figures, scenic spots, movie characters, etc., stimulating people's collecting interest to promote product sales.

IV. Focusing on Design Elements

1. Stylized Shape Strategy

Reasonable product packaging shape design brings convenience to use, and product shapes with a unique aesthetic appeal make people love them. There are many examples of “winning by shape” in the market, such as the packaging of well-known cosmetics, each of which is a beautiful work of art, allowing consumers to feel the joy of beauty while using the product.

2. Stylized Color Strategy

The strong expressive power of color itself is most likely to cause changes in people's emotions and psychology. Using the infectious power of color to improve the recognition of packaging has become a commonly used method in packaging design. For example, Coca-Cola's red and Pepsi's blue have become important distinguishing marks for the two brands, and are also important theme colors in their external promotion activities.

3. Material and Technology Update Strategy

Materials and technology are a powerful guarantee for packaging processing and forming, and technological development is driving the continuous change of packaging forms. The wide variety of mineral water bottle packaging on the market comes from the support of plastic molding technology. The vacuum forming method of plastic film combined with vacuum technology extends the shelf life of products and has formed the basic form of meat product packaging design. Introducing new technologies, new materials, and new manufacturing and processing technologies will bring unlimited possibilities for the improvement of packaging forms, and therefore can become a breakthrough point for establishing packaging design personality.

V. Focusing on Ecological Needs

1. Green Packaging Material Strategy

Consciously adopting a design strategy that uses natural materials and uses materials appropriately in the selection of packaging materials not only conforms to the current trend of developing green packaging, but also can be used as a highlight of product promotion. For example, in the field of food packaging, natural materials such as wood, rattan, and bamboo can be selected, and edible packaging materials composed of proteins, starches, lipopolysaccharides, and composite substances can also be selected, which not only eliminates people's concerns about food safety, but also can be used as a unique selling point of the product.

2. Recycling Strategy

Using recyclable and reusable packaging materials. Selecting biodegradable and recyclable environmentally friendly materials, through clever design, allows consumers to reuse them, achieving green environmental protection by extending the packaging lifespan.

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