包装袋设计掌握这些要素，你的产品会大卖！

In today's market with a wide variety of goods, bags come in countless styles. Packaging bags design is not only a design art, but also a sales tool. Product packaging bags is the first point of contact consumers have with a product. Most consumers learn about bags and 、 understand products through their packaging. Product In today's extremely abundant market, Product consumers have very little time to focus on each product, so it is crucial to capture their attention from Product the moment their eyes glance over it, effectively attracting their attention. Packaging bags often uses visual elements such as shape, color, graphics, text, and materials to highlight Product the brand's cultural connotations and information. Shunxingyuan Packaging, a professional flexible packaging manufacturer, believes that mastering the following elements can create exquisite packaging bags that attract consumers' desire to buy.

1. Eye-catching colors

When people observe an object, the first thing that catches their eye is the surface color. From a visual perspective, color is far more attractive than black. Vivid colors can excite the visual organs, attract attention, and enhance the packaging's bags recognizability.

（ 1 ） Vivid colors. Vivid colors refer to colors with a strong visual impact. These colors are often contrasting colors, creating a clear difference while maintaining harmony. They possess clear and distinct emotional connotations, allowing consumers to quickly and accurately receive the information without much thought. For example, red, red-orange, orange, yellow-orange, and red-purple give a warm and vibrant feeling; while blue, blue-purple, and blue-green create a cold feeling.

Color contrast is achieved through various aspects such as brightness, warmth, area size, distance, density, and the dynamic and static nature of shapes. Experiment with different color combinations to create vivid colors.

（ 2 ） Clear brand colors. Brand colors play a major role in packaging. A clear and distinct brand visual image creates a sense of familiarity and recognition among consumers, who are more likely to purchase familiar products. Use brand colors as the primary element, with colors that highlight the product's personality as secondary elements, making the brand instantly recognizable to consumers. Repeated exposure to this brand color further enhances consumer recognition.

（ 3 ） Colors not only provide visual sensations but can also evoke psychological responses related to taste and smell, a phenomenon known as synesthesia. For example, bright yellow and yellow-orange evoke a sweet taste; lemon yellow, yellow-green, and blue-green evoke a sour taste; and bright red evokes a spicy taste. The best colors to evoke olfactory sensations are bright yellow-green, medium yellow, and light yellow.

2. Interesting graphics

After attracting consumers with the packaging bags colors, the next step is to further guide consumers' interest, which is the packaging bag's graphic design. 。 Graphics are another visual language that doesn't require any verbal explanation; they directly convey information to consumers. 。

（ 1 ） Graphics convey a clear product image. People tend to perceive and remember concrete images, which create a strong visual impact and leave a lasting impression on consumers. Photography is the most direct and effective way to convey product information. For example, food photography can make food look more appealing, stimulating the desire to buy.

（ 2 ） Sophisticated graphics enhance product value. After satisfying material needs, people begin to pursue spiritual needs, at which point graphics with artistic elements such as painting and calligraphy are needed to provide aesthetic pleasure, cultivate sentiments, and showcase the artistic taste of the appreciator.

（ 3 ） Novel graphics showcase product personality. Unique graphics always entice consumers to explore their special features, deepening their impression during the exploration process. Illustrations can achieve this by depicting realistic or surreal scenes, exaggerating certain features or expressions to add humor and interest.

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