Custom Packaging Bags: A good product builds reputation through packaging

Buddha needs golden attire, people need clothes, and products need packaging. Many companies often take extremes when it comes to product packaging: either excessively elaborate packaging or poorly made, rudimentary packaging.

Take tea packaging as an example. Early tea cans were mostly made of lead and iron, sometimes not airtight, sometimes too airtight, and difficult to open unless you have "the strength of a thousand pounds".

Let's talk about mooncake packaging. Every Mid-Autumn Festival, the large, ornate boxes contain five or six small mooncakes, packaged like works of art. The leftover packaging after eating the mooncakes is wasteful and heartbreaking, and the elaborate packaging also increases the cost of mooncakes, raising the selling price, which doesn't seem to be a good thing for consumers.

Then there's the issue of poor, rudimentary packaging. Many masks, face coverings, and clothing bags are extremely simple and crude in order to reduce costs. Opening the packaging reveals a pungent odor and white powder, negatively impacting consumers' brand perception.

Finally, let's talk about inefficient packaging. Many underwear, lingerie, and hardware and electronics products choose blister packaging, ignoring the advantages of sophisticated composite packaging bags. Composite packaging bags offer the following advantages for these products: more convenient and safer product use, lower costs, improved production efficiency, enhanced product aesthetics, and better environmental protection.

In the current consumer trend where appearance, convenience, and environmental protection drive purchasing desire, all industries are vying for user attention. Shunxingyuan Packaging, a leading professional flexible packaging manufacturer, is helping numerous manufacturers accelerate their transformation and overtake competitors in the face of fierce market competition, with its superior manufacturing and design capabilities, allowing them to gain a foothold in the competitive landscape.

I. Custom Packaging Bags Will Become a Watershed Moment for Enterprises

Poor packaging means half the chance of success. How to make your product stand out among many goods and reach consumers first is no longer a small matter, but a matter of survival for the enterprise.

Dongguan Shunxingyuan Packaging Products Co., Ltd. has been deeply involved in the packaging industry for 19 years, possessing professional facilities, equipment, and a production service team for various types of packaging bags. Through years of accumulated market experience and industry acumen, Shunxingyuan Packaging has always adhered to the principle of "mutual cooperation, mutual benefit, and common development," continuously improving its expertise and successfully meeting the packaging upgrade needs of numerous clothing, food, chemical, home gifts, and electronics companies, fundamentally solving these companies' packaging printing, cost, efficiency, safety, and environmental problems. High practicality, good texture, and exquisite printing have become Shunxingyuan's hallmarks.

Reasonable Pricing: Shunxingyuan Packaging provides customers with the most comprehensive and reasonable quotes based on different materials and processes.

Exquisite Printing: Shunxingyuan Packaging adheres to a meticulous style, with many professional masters with over 20 years of experience in color matching and printing, and professional quality inspectors checking the quality of the print surface to ensure that every detail of the packaging bag is exquisite.

High Efficiency: Shunxingyuan Packaging is adept at coordinating the supply chain and has a complete process from order entry to finished product delivery, truly achieving high efficiency from raw material supply to finished product delivery, saving customers a significant amount of time.

Excellent Service: Shunxingyuan Packaging is adept at capturing customer needs, and with the principle of maximizing customer convenience, it saves costs as much as possible in material selection and controls every production link to improve product satisfaction from 99% to 100%.

II. Custom Packaging Bag Determination Process

1. Protection

Products may need protection due to fragility, irregular shapes, high value, or dust prevention. Therefore, custom packaging bags must consider reinforcement, shock resistance, and composite structures.

2. Material Considerations

Packaging bag materials are diverse, and material use will affect the production process and printing methods. Materials in contact with food must pay special attention to food safety. Light can cause damage, aluminum foil bags can reduce light-induced deterioration, and easily perishable products must use opaque packaging, such as tea, cosmetics, and skincare products.

3. Functional Design

Sawtooth tear tools, lids that block powders and hold spoons, and films that separate seaweed from rice in onigiri packaging are all user-friendly designs. The shape of some products must also consider the possibility of stacking for easy handling, storage, and fixed placement to prevent damage during transport. These thoughtful details not only make it easier for users to access the product but also add value and enhance safety.

4. Appearance Design

As a product spokesperson, packaging bags must be loud and clear, especially for open-shelf products such as food packaging and hardware packaging bags in supermarkets. To stand out in a competitive market, visual design and typography must be eye-catching, strong, and clear.

5. Information and Language

Household medicines and electronic products often have high levels of professionalism. The raw material composition, information, and usage instructions of the product itself are presented in detail with text and diagrams on the packaging bag to allow users to quickly get started, and consumers can build trust in the product through this information.

6. Classic Packaging

The design of some packaging bags is part of the product itself and is highly recognizable. Consumers can connect the shape, color, tone, material, and size with their memory without looking at the instructions, especially for products such as clothing, cosmetics, and luxury goods, where the relationship with packaging design is inseparable.

7. Emotional Experience

Some packaging bags are so appealing that people are reluctant to throw them away. Different designs contain subtle emotions beyond the visual. Various packaging bags offer different tactile experiences, from feeling the material with your hands, touching the structure and shape of the packaging, to the process of peeling and revealing the product layer by layer, all offering different sensations.

8. Packaging and Sustainability

Beyond the flashy exterior of packaging design, has the issue of necessity been considered? In large cities, over 3000 kilograms of garbage are generated every 100 seconds. From no packaging to elaborate packaging, the cost of packaging is reflected in the price of the same product. If products and packaging were sold separately, would you pay for it? Could this method reduce unnecessary waste? Let's re-examine the world of packaging, making packaging design more sustainable and injecting new possibilities.

III. Custom Packaging Bag Process

1. Packaging Bag Planning Documents

Some companies have internal UI planners or collaborate with other planning companies. In such cases, companies can provide the planning drawings to the packaging bag manufacturer, who will handle the color printing and layout planning. However, some companies do not have UI planners; in these cases, they need to provide pre-existing documents to the packaging bag manufacturer for planning.

The documents required will vary slightly depending on the industry. They mainly include necessary printing information: product name, logo, trademark, main ingredients (can be named by formula, food formula), product registration barcode, net content, manufacturer information (including full manufacturer name, license number and address), QS mark or certificate number (CS mark implemented in 2017), product standard number, storage method, usage method. If there are allergens or unsuitable usage situations, precautions need to be indicated. Also include the size specifications of the packaging bag, the desired bag type and materials, the output direction of the packaging bag film, commonly used theme colors, the company's cultural overview, commonly used background images, and the theme to be conveyed.

All of this document information must be carefully checked for typos. Then the packaging bag manufacturer will create the design, and the drawings will be submitted to the customer for confirmation. The customer needs to carefully check the information again.

2. Packaging Bag Printing Plates

The packaging bag manufacturer will produce the printing plates based on the design drawings, materials, and process requirements. This process usually takes 5-6 working days.

3. Printing and Lamination

Different equipment has different printing speeds and effects, with high-speed machines having the highest printing capacity. After printing, other processes are performed, such as aluminum washing, hot stamping, and surface lamination. Then there is the lamination of the heat-sealing layer and other functional film layers. After lamination, drying and curing are required. After lamination, the lamination condition is checked, and defective areas are marked. Then slitting and rewinding are performed.

4. Bag Making

The slit and rewound film is placed on the corresponding bag-making machine for bag making. For example, a zipper bag-making machine can produce stand-up pouches and eight-side sealed bags with zippers.

5. Quality Inspection

Shunxingyuan Packaging removes all non-conforming products during quality inspection, ensuring zero non-conforming products leave the factory, and only qualified products are packaged.

6. Delivery Inspection

Logistics is usually used for delivery, but express delivery is also used in urgent situations. The beautifully printed packaging bags are delivered to the customer for inspection.

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