A trillion-dollar blue ocean in the packaging industry: a battle for supremacy, who will win?

Coinciding with the opening of the Guangzhou International Packaging Industry Fair, Shunxingyuan Packaging also organized a team to witness the exhibition, reviewing the progress and development trends of packaging and printing technology, taking a glimpse of each link in the entire packaging and printing chain, and understanding the latest products, the strongest printing technology and solutions, in order to provide customers with the most comprehensive and high-quality packaging services in the following work. Below, Shunxingyuan Packaging editor will briefly discuss the future development prospects of the packaging industry based on what we have seen and heard at the exhibition and communication with producers and purchasers in the same industry.

Speaking of packaging, Shunxingyuan Packaging has a lot to say. As an old enterprise specializing in the packaging industry for 19 years, it has witnessed the rapid development of China's packaging industry. Many emerging packaging enterprises have sprung up like mushrooms after a spring rain, and many old enterprises have fallen along the way. In this fierce competition, who will win?

1. The trillion-dollar blue ocean of the packaging industry: innovation is crucial

According to authoritative institutions' predictions, the global packaging industry will achieve sustained growth at an annual growth rate of 3.5%, and the market size is expected to reach nearly one trillion US dollars in 2020, especially the Chinese market, which will experience strong growth.

In today's society, with the continuous strengthening of China's national strength, the development of the packaging industry has also taken shape, which is very consistent with China's status as the second largest economy. The development structure of enterprises in China's packaging industry is also very good. Most packaging enterprises are small and medium-sized enterprises, especially private enterprises, which are very suitable for the current direction of China's economic transformation. Manufacturing needs to be upgraded, and the packaging industry is an important link. As the saying goes, "Buddha relies on gold clothing, people rely on clothing." A good product needs good packaging to help improve the brand and marketing display of the enterprise.

Innovation is crucial for the development of the packaging industry. Enhancing the innovation capabilities of enterprises is an urgent task facing many packaging enterprises at present. Packaging, as a carrier and protector of products, has become an important part of commodities. With the rise of technologies such as cloud computing, mobile Internet, and the Internet of Things, small packaging not only displays relevant text and image information of products, but also can achieve data acquisition, product traceability and anti-counterfeiting, and full tracking through mobile phone scanning, and can even achieve interactive communication with consumers through enhanced display technology... Technological innovation is leading the traditional packaging industry towards transformation and upgrading.

As a member of the packaging industry, Shunxingyuan Packaging is also constantly improving its production technology, management, and service levels. It will definitely use flexible management mechanisms, constantly strive for progress, keep up with the times, and innovate, so that the packaging bags produced can provide strong support for the development of customer enterprises.

2. Follow the trend to stand out in the future

From the "13th Five-Year Plan" for the Development of China's Packaging Industry released by the China Packaging Federation, we can see the four key points of the development of the packaging industry, namely promoting the sustainable development of green packaging, promoting the in-depth development of safe packaging, promoting the rapid development of intelligent packaging, and promoting breakthroughs in key areas.

Shunxingyuan Packaging combines its rich experience in flexible packaging production to elaborate on the future development trends of flexible packaging enterprises in the following three points:

The research and development of biodegradable plastics is the fundamental way to solve the problem of packaging waste. Biodegradable plastics are mainly divided into synthetic photodegradable plastics, photodegradable plastics with added photosensitizers, biodegradable plastics, and multifunctional degradable plastics composed of various types of biodegradable plastics.

Research and development of the recycling and utilization of plastic packaging waste. The main methods are recycling and reuse, recycling and regeneration, and developing new products, such as cracking plastic packaging waste into gas and oil fuels, mixing it with other garbage for incineration, and carrying out heat recovery or power generation.

In order to enhance market competitiveness, plastic flexible packaging will develop towards nano-composite materials, high-barrier plastics, inorganic high-barrier microwave food packaging materials, and high-temperature cooking packaging materials.

With the development of new varieties and brands of plastics, the improvement of processing technology and processing machinery, plastic flexible packaging has improved the performance of finished products, which can reduce material consumption and cost, and meet people's requirements for environmental protection.

With the development of the packaging industry, exquisite and beautiful packaging bags are very popular, and the packaging bags produced by Shunxingyuan Packaging have more diverse colors, more unique and novel styles, and more durable quality. At the same time, they can be customized according to the development positioning of different enterprises. At present, Shunxingyuan Packaging's environmentally friendly, durable, low-priced, beautifully printed, efficient and convenient packaging products with outstanding advertising effects have been well received and recognized by customers.

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