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With societal development, more and more people are using packaging bags, Consumers' aesthetic standards are constantly improving. , In the past, people didn't pay much attention to product packaging bags However, now, a product's packaging bags largely determines its sales in the market. A good packaging bag not only enhances the product's grade but also deepens consumers' impression of the brand, thus achieving a larger market share. Today, Shunxingyuan Packaging, a professional flexible packaging manufacturer, will discuss product packaging bags importance, Customers who need custom packaging bags can learn more.

product packaging bag importance summarized: 1. Convey information, let consumers know what they are buying. 2. Have unique or outstanding highlights, allowing the product to stand out from competitors. 3. Product packaging bags as part of brand recognition, may also bear part of the brand image.

Let's break down the first point in detail: the expression of basic information, which is easy to understand. It's about letting consumers know what your product is, what it does, and what consumer needs it satisfies. For example, for mask packaging bags, print the mask pattern on the bag body so that consumers can clearly see what product is inside. Shunxingyuan Packaging, a professional flexible packaging manufacturer, produces mask packaging bags that, whether single-layer or composite, appear pure without any impurities, wrinkles, or stains; the surface is smooth, delicate, and highly resilient. In addition, Shunxingyuan Packaging's mask packaging bag production process is more advanced, with fine quality control, meeting high-efficiency production; single-layer mask packaging bags can be delivered as quickly as 1-3 days, and composite mask bags as quickly as 3-5 days. At the same time, Shunxingyuan Packaging also has a large number of mask packaging bags in stock, with same-day order and same-day shipping, providing rapid support for your development.

Sometimes, from certain perspectives, some beautiful product packaging that meets aesthetic design requirements may not be excellent product packaging. Because the information is unclear, or it misleads consumers into thinking it's another product.
But product packaging bags the main purpose is to guide people's shopping choices. In most cases, it still needs to meet people's expectations of a general category of cognition. For example, seeing a white Tetra Pak carton means it's milk, and a large inflated bag means it's potato chips. If the two were reversed, it would definitely cause misunderstanding.

Second, stand out. This is based on clear information presentation. For example, some product packaging bags is more aesthetically pleasing, simpler, or better highlights the product's characteristics.
For example, two brands of potato chips


pro ducts themselves have similar packaging attributes.
Is the Lay's navy here? The two designs are actually similar, the lower one uses color better, and the upper one has a star effect. Saying that the lower color scheme is not suitable for potato chips is also drunk; purely in terms of aesthetics, the upper color scheme is slightly worse.
In comparison, neither has a design that is particularly eye-catching and stands out from similar products.
Third, functionality is important, aesthetics are important, and brand association is even more important, especially in this era of consumption upgrades.
As part of the brand recognition elements, product packaging will guide consumers to extend their thinking and associations about the brand, influencing subsequent purchases and even purchases of other products under the brand. Consumers should increasingly feel this trend. Many product purchases are no longer driven by functionality, but by a certain style and feeling. This feeling of relief after showing off is the association brought by the brand. Once this style and story atmosphere is successfully created, it will also affect the product's price.

Let's take a simple example, such as Dove chocolate.

Its packaging is consistent with the positioning of "indulgent smoothness" from the perspective of product taste.
Another example is Ferrero, which creates a sense of history, classic gold. Mr. Ferrero founded the brand after World War II, and the gold packaging carries the typical Italian luxury (sometimes a bit over-decorated). This luxurious atmosphere is very suitable for China's high-end positioning. It was once plagiarized by a domestic chocolate brand, and later won back in court. From the consumer's perspective, I have a Guangdong friend who thinks this chocolate is not so delicious, but during the Chinese New Year in Guangdong it was sold out crazily.
Design combined with the brand is not simple; it involves a whole set of visual symbol associations.
Dong Guan Shunxingyuan Packaging Products Co., Ltd., has focused on the flexible packaging industry for 19 years. Its products are widely used in clothing, food, chemicals, home gifts, and hardware electronics industries. With advanced production equipment and rich experience in packaging bag production, its production ranges from plastic bag design, plate making and printing, to raw material compounding, cutting, and packaging, providing one-stop production services. Our customers are located in many countries around the world, and famous brands such as ADIDAS, AAPE, IZZUE, IT, and BRAINERD are our partners. The company mainly produces self-adhesive zipper bags, hanging bags, button bags, adhesive bags, frosted bags, flat bags, center-seal bags, three-side seal bags, eight-side seal bags, accordion bags, vacuum bags, retort pouches, roll films, aluminum foil bags, stand-up pouches, composite packaging bags, kraft paper bags, bubble bags, and many other packaging products. Customers who need custom packaging bags can call the hotline: 135-4929-7179

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