12 packaging design tricks, enough for you!

Many times, whether to buy a product or not largely depends on its external packaging. In this way, the specific appearance is etched into the eye, but in reality, how many people will carefully read every line and every word on the packaging?

Anyway, for me, I only read line by line on the packaging of medicines or food. As for other products, I haven't really looked at them carefully speaking of them.

Regarding product outer packaging, how should it be designed to attract attention? The editor has summarized Several major routines for extracting packaging design elements , read slowly, learn carefully... worth collecting!

1. Using the product's main ingredients as design elements

Using the product's main ingredients as design elements allows consumers to see at a glance what the product's raw materials are and what type of product it is. Commonly seen in food and daily chemical product packaging design.

 

 

 

 

 

 

2. Extracting design elements from the product's place of origin

Some places are famous for producing certain products or raw materials, When the place of origin is used as one of the product's selling points, packaging design often adopts this method. For example, Nongfu Spring emphasizes high-quality water sources, depicting the flora and fauna of Changbai Mountain on its packaging.

 

 

 

 

 

 

3. Extracting relevant elements based on brand tone

Brand tone is the first impression a brand gives to consumers. For example, artistic, fresh, vintage, masculine, fashionable, serious, playful, etc., all fall under brand tone.

 

 

 

 

 

 

 

 

Low-key luxury

 

 

 

 

 

Fun and interesting

 

 

 

 

 

Fresh and minimalistic

4. Extracting design elements based on product efficacy or use

For products with clear efficacy that are not widely known, designing packaging based on the product's efficacy is also a good option, and it can quickly help consumers understand what the product does. For example, the herbal tea packaging below, designed to look like a fire extinguisher, looks very effective for reducing "internal heat" (getting rid of excessive body heat).

 

 

 

 

 

 

 

 

 

5. Using the brand's logo or auxiliary graphics as elements

This form is suitable for well-known brands or brands with beautiful logos and auxiliary graphics. This method helps deepen consumers' impression of the brand, and such packaging also has its own distinct brand characteristics.

 

 

 

 

 

 

6. Using the brand mascot as an element

More and more brands are now designing their own mascots. For brands with distinctive and widely loved mascot images, using the mascot as the main design element is also an excellent choice.

 

 

 

7. Using the main target consumer or elements related to the target consumer as design elements

For example, women's products often use women, flowers, butterflies, feathers, etc. Children's products generally use animals, dolls, children, etc. as main packaging design elements, while pet products use pets as main packaging design elements.

 

 

 

 

 

 

 

 

 

 

 

 

8. Directly using the product as a design element

This expressive technique is commonly used in food packaging and is suitable for brands where the product itself has a high aesthetic appeal, such as common packaging for biscuits, snacks, and fruits. Mouth-watering food photos are the most effective weapon for attracting foodies, but they require high skill from photographers and retouchers.

 

 

 

 

 

 

 

 

 

9. Using the product's production process as a design element

This expressive technique is more common in tea packaging. This approach can easily give a professional and culturally rich impression, and it is usually expressed through hand-drawing or line art.

 

 

 

 

 

 

10. Using brand or product stories as design elements

Most brands have their own brand stories, and many products also have origins or legends about them, which are all sources of inspiration for designers when designing packaging. For example, mooncake packaging often uses Chang'e, Jade Rabbit, etc., as design elements.

 

 

 

 

 

 

 

 

 

 

 

 

11. Extracting elements based on product attributes

For example, pharmaceutical packaging often uses abstract elements like chemistry and biology; electronic product packaging mostly requires simplicity and a sense of technology, so it often uses elements like color blocks and light; gift box packaging requires a festive feel, so bows or ribbons are often used.

 

 

Electronic products

12. Using things directly related to the product as design elements

Many products are not easy to represent directly; instead, things directly related to them are better for representation. When we see these things, we can immediately think of what product it is. For example, seeing a tea set makes us think of tea leaves, and seeing bubbles makes us think of washing and care products.

 

 

Seeing a teapot makes you think of tea

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