12 trends for the future development of the packaging and printing industry

Some use this analogy to describe the changes in the profits of packaging and printing: In the 1970s and 1980s, printing presses were like money-printing machines, printing products were like printing money, profits were abundant, business was full, and funds were easily recovered; but after the 1990s, printing presses have become "printing paper machines," printing products are like toilet paper, worthless, that is, the profit is meager, and it is difficult to find business, and the capital recovery cycle is long. I have compiled 12 trends for the future development of the packaging and printing industry for you pointing out your transformation path: 指明你的转型之路：

Many packaging and printing companies have expanded their business markets through third-party e-commerce platforms (WeChat, QQ, Weibo, etc.). E-commerce has become an important platform for information aggregation and exchange between enterprises. Those who still think that printing a website address on a business card is e-commerce are not just outdated in their thinking 了。

A large number of personalized printing needs have driven the application of cloud printing technology. Compared with traditional printing methods, cloud printing can achieve personalized customization, anytime ordering, and fast delivery. By using network technology to optimize production processes, it reduces production costs and effectively saves paper costs for customers. After "online printing" becomes a new technological high point and profit growth point in the printing industry, the "cloud printing" business model, along with the "cloud computing era," has brought new changes to the printing industry.

Online shopping has spurred the rapid development of logistics. Miniature corrugated packaging, with its characteristics of being light, inexpensive, and having good printability, is widely used by merchants, and there is a phenomenon of supply exceeding demand in corrugated board machine production. In addition to the logistics industry, due to the unique characteristics of miniature corrugated products, it is also favored in the food industry.

Aseptic packaging technology was first introduced from abroad in 1982. The biggest advantage of this technology is that it maximizes the preservation of the original nutritional components and flavor of the product under aseptic conditions, and greatly extends its shelf life. There are more than 20 domestic companies that can produce paper-plastic-aluminum composite flexible packaging materials They have all entered the high-end packaging market, with annual sales of approximately 220 billion packages, breaking the long-standing monopoly of multinational corporations.

Green printing is the mainstream trend in the global printing industry and an important part of social progress. The National Standardization Technical Committee for Printing has launched the formulation of green printing standards, and the Ministry of Environmental Protection has also launched the formulation of environmental protection standards for printing enterprises. Green printing and environmental protection have reached the level of "Green Printing in China."

The traditional packaging and printing industry has gradually entered a bottleneck in the new round of economic competition. Faced with major problems such as low industrial concentration, insufficient independent innovation, and weak ability to develop emerging markets, the traditional printing industry urgently needs to adjust its product structure to meet the needs of market development, transform and upgrade, and thus usher in new opportunities and challenges.

The packaging industry is "big but not strong." There are 300,000 packaging companies in total, of which only 2 are large-scale enterprises, and about 90% are small and medium-sized enterprises. The unreasonable industrial structure, low product grade, and weak independent innovation capabilities have become the "bottleneck" and "soft underbelly" that restrict the development of the packaging industry. The packaging and printing industry has completed the stage of quantitative change, and strengthening brands will be the main theme of industrial development.

Digital processes are production processes that printing and packaging companies must gradually establish and standardize. Through the establishment of digital processes, data, printing production management, remote proofing and signing, etc., are connected between printing plants and customers, establishing a quick and effective management process. The introduction of ERP system management by printing and packaging companies is already an urgent matter.

For packaging and printing enterprises, they should focus on the research and development and marketing of their own products, and product innovation also includes innovation in service models. Packaging and printing products will develop from being mainly printing-led to being mainly product packaging design-led, and packaging and printing enterprises will gradually shift from undertaking packaging and printing products to providing comprehensive packaging solutions. The copyright of product design has become a hot spot for printing companies to track, that is, whoever owns the copyright of product packaging design determines the printing rights of the packaging product.

The concept of simple packaging restricts the expansion of the printing market. With the strengthening of people's environmental awareness, simple packaging has had an impact on the packaging and printing industry. Simple packaging conforms to the concept of environmental protection, and the printing and packaging market is restricted. Printing companies involved in the production of luxurious packaging should cautiously adjust their business structure.

The "eight regulations" and "six prohibitions" issued by the central government effectively advocate clean governance, and the Central Commission for Discipline Inspection issued the "Notice on Strictly Prohibiting the Purchase and Printing of Greeting Cards and Other Items with Public Funds," and held a meeting to propose "continuing to reduce the number of paper documents." The market trend reflected by this is worth the attention of packaging and printing enterprises.

Overseas printing business is unlikely to see significant growth. From printing statistics, the export of printed matter in China has always been less than 10% of the total printing volume. After the outbreak of the global financial crisis, it also had an impact on domestic printing companies undertaking overseas printing business, and this situation is unlikely to change in the near future.

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