Analysis of the design and application examples of irregular packaging bags, very practical

With the improvement of people's living standards and the improvement of the quality of life, people's demand for goods is becoming more and more convenient and fast, and the supermarket industry is everywhere. There are various kinds of goods on the shelves of supermarkets, dazzling. The time consumers spend on each product may not exceed 1 second. How can we keep customers' attention and footsteps in such a short time?

 

 

 

 

With the continuous development of science and technology and the continuous improvement of manufacturing technology, some irregularly shaped flexible packaging bags that meet market demand have emerged, breaking through the limitations of traditional flexible packaging in bag design, attracting the attention of many consumers with their novel and unique shapes and convenient and reliable functions, playing the role of silent salesmen and promoting product sales.

I. Advantages of Irregular Bags

 

 

 

 

Irregular bags break away from the shackles of traditional square bags, turning the straight edges of the bags into curved edges, thus showing different design styles, with the characteristics of novelty, simplicity, clarity, good recognition, and highlighting brand image.

The emergence of irregular bags has a very significant meaning for the expansion of packaging design forms. Designers can give full play to their creativity when designing product packaging bags, making more design dreams come true. For example, the shape of the packaging bag of various fruit slices (pineapple slices, etc.) can be designed into the corresponding fruit shape (pineapple shape, etc.). After making it into a flexible packaging bag and packaging the fruit slices, it can achieve excellent packaging display and promotion effects.

In addition to the changes in the shape of the packaging bag, irregular bags can also add many application functions, such as adding carrying holes, zippers, spouts, and other methods. In addition, with the change of the shape of the bottom of the stand-up pouch, large liquid stand-up pouches with a capacity of 2 liters and carrying holes and spouts can be made for packaging heavy liquid products such as edible oil. For example, adding a hanger hole to lightweight packaging facilitates hanging sales on supermarket shelves; some liquid refill packaging can use imitation spout-shaped irregular bags for easy filling. For example, a certain type of laundry detergent packaging in Japan has a bag corner that can be interlocked on the packaging bag. When using it, the two can be interlocked to form a clever handle and pouring mouth.

In short, compared with ordinary packaging, irregular bags have stronger appeal, clear product information, and very obvious promotional effects. They can also arbitrarily add zippers, carrying holes, spouts, and other application functions, making packaging more convenient and user-friendly. At the same time, irregular bags also have some advantages unique to flexible packaging. Compared with traditional glass bottles, plastic bottles, or tinplate packaging, they can better save warehousing costs and transportation costs, which is an optimized choice.

II. Design of Irregular Bags

 

 

 

 

Since irregular bags have many outstanding advantages, how can a successful flexible packaging design be achieved? What factors should be considered?

Generally speaking, irregular bags also belong to the category of plastic flexible packaging, and are basically applicable to all flexible packaging materials and structures, so their most basic design principles are still the same as ordinary flexible packaging bags. That is to say, when designing, we should first consider relevant legal requirements, packaging bag functional requirements, and quality assurance systems, etc. Legal requirements refer to the legal and regulatory requirements formulated by the state for relevant products; functional requirements include various barrier properties, storage performance, machine running performance, etc.; the quality assurance system is to consider the reliability of production, etc. After these basic considerations, the correct packaging materials and basic design schemes can be selected for the product.

In addition to the above basic factors, the following points should also be noted when designing irregular bags.

1. Changes in Content

After changing an ordinary packaging bag into an irregular bag, its capacity will inevitably change to a certain extent, so the size of the packaging bag needs to be redesigned.

2. Changes in the Edges of the Packaging Bag

Because it is a flexible packaging bag, the outer edges of the packaging bag should not use sharp corners to avoid piercing other packaging during stacking or injuring the user.

3. Influence of Sealing Method

If the irregular bag uses automatic sealing equipment for sealing, in order to facilitate the smooth progress of production, there are certain requirements for the opening direction and sealing position of the irregular bag, which is also a point to consider.

After comprehensively considering the above factors, combined with exquisite pattern design, a successful irregular flexible packaging bag is born.

III. Application Examples of Irregular Bags

 

 

 

 

According to different forms, irregular bags can be mainly divided into the following types.

1. Spout-type Irregular Stand-up Pouch

The function of the spout is to facilitate the pouring of the contents, and the product with the spout can be resealed, which means that it can be opened and used multiple times. This type of irregular bag is suitable for liquid beverages, shower gels, shampoos, tomato sauce, edible oil, and other liquids, or other liquid products that need to be opened multiple times.

2. Imitation Spout-type Irregular Stand-up Pouch

The characteristic of this packaging bag is that there is no additional spout in the packaging design, but a bag shape similar to a spout is made using the characteristics of irregular bag production, which is convenient for use. This design is suitable for liquid refills, because once it is opened, it cannot be resealed, and the applicable products are basically the same as those applicable to spout-type irregular stand-up pouches.

3. Irregular Stand-up Pouch with Zipper/Bone

The function of adding a zipper/bone is also to facilitate multiple openings and uses. However, the difference is that the method of resealing is a zipper/bone, so this type of design is not suitable for sealing liquids, but for packaging some dry goods, such as: clothing, hardware accessories, candies, dried fruits, chocolates, biscuits, jellies, tea, etc.

Shunxingyuan Packaging is a supplier of hardware packaging bags for well-known subsidiaries of Masco, such as LIBERTY, BRAINERD, and HOME DECORATORS COLLECTION. Shunxingyuan Packaging can deeply explore customer needs, reasonably design specific solutions for product packaging upgrades, and truly enable enterprises to achieve more convenient and safe product use methods, reduce costs, improve efficiency, enhance product aesthetics, and meet more environmentally friendly needs. Finally, when the hardware supporting packaging is delivered to customers, customers are also very satisfied.