If your food packaging bags achieve these points, your products will sell like hotcakes!
Release time:2019-05-15
For a long time, we believed that food quality was paramount, not packaging; that no matter how exquisite the packaging, it would eventually become waste. However, with the continuous improvement of people's living standards, education levels, and aesthetic abilities, people's demands for food have extended from quality to packaging.
Good packaging can both protect products and stimulate consumer desire, making it an indispensable part of product development.
Brands are constantly searching for designs that suit their style within current trends, making their products more appealing to users. But trends are fickle; some last, while others are fleeting. Sustainable trends often encompass safety, convenience, aesthetics, and environmental protection.
1. Good packaging can extend the shelf life of food
61% of fruit and vegetable consumers in Canada expressed interest in packaged foods that extend shelf life. Lack of understanding of food sell-by dates, best-before dates, and shelf life can lead to good food being discarded. Therefore, UK retailer Sainsbury's uses color-changing smart labels on fresh cooked meats to reflect product quality in real time.
2. Lightweight packaging is suitable for online shopping
More than half of Chinese consumers aged 20-49 said they choose online shopping for its speed and time-saving features. Therefore, a minimalist packaging design style is more popular with consumers. Excessive packaging can cause consumers to lose interest in the product, or even in the brand's products sold online.
3. Consumers prefer products packaged with environmentally friendly materials
In 2017, Coca-Cola announced an environmental plan to actively use recyclable plastic to make beverage bottles, and to increase the number of such environmentally friendly bottles to 50% by 2020.
4. Transparent packaging wins consumer trust
US-based Glory Farms partnered with packaging manufacturer Sonoco to create a transparent canned packaging, aiming to create a "must-buy excitement" for its products.
Packaging design is not self-indulgent or purely artistic creation; its fundamental purpose is to diagnose and solve problems for businesses, creating real commercial and brand value.
Of course, not all design, strategy, and advertising companies can satisfy businesses. This depends on whether the creative agency itself possesses true business insight and market acumen.
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