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www.dgsunpak.cn Garment bags
Garment bags are more than just packaging; they represent the brand, style, and perception.
Release time:2019-06-29
Traditional packaging design uses containers or wrappings to protect and beautify products. In modern society, in order to identify products in the market, enhance product market competitiveness, and increase consumer awareness, brands, tonality, and cognition are added to the packaging. Therefore, clothing bags, in addition to meeting the basic requirements of product packaging for protection and beautification, should also have the function of brand promotion.
Traditional packaging design uses containers or wrappings to protect and beautify products. In modern society, to identify products in the market, enhance market competitiveness, and increase consumer recognition, brands, style, and recognition are incorporated into packaging. Therefore, garment bags, in addition to meeting the basic requirements of protecting and beautifying products, should also have a brand promotion function.
How do garment bags align with brand, style, and recognition?
1. Highlight the use of trademarks
Trademarks are the most important symbols of a company's image and brand culture. Successful trademark design is an important element in promoting corporate culture, and should be prominently displayed on the packaging. For example, clothing brands always place their logos in the most eye-catching position to enhance consumer memory.
2. Pay attention to color matching
A company's brand culture must have its own brand colors. Colors should use fixed RGB values and should not be changed frequently. The color scheme of the packaging design should closely follow the brand culture and make reasonable use of the brand's representative colors. For example, China Post mostly uses green, making it memorable.
3. Add a company profile module to the packaging
Briefly describe the company's development, excellent traditions, entrepreneurial stories, and other unique highlights on the packaging design as needed, increasing consumer understanding of the company's cultural development.
4. Unique packaging design style
In packaging design, designers need to focus on the characteristics of the company's products and create unique packaging for their company. For example, Coca-Cola's packaging design is carefully considered, focusing heavily on the user experience, resulting in products with a great feel.
5. Add ornaments or gifts to the packaging
Decorative ornaments such as cards, tissues, or straps can be added to the product packaging. Gifts related to the product can also be included, such as a bottle opener designed by the company itself in beer packaging.
6. Create a series of product packaging
A series of product packaging can be created. Different models and batches of products can have different packaging designs, but maintain a unified style in overall appearance. For example, Fanta beverage packaging designs different packaging for different flavors, but maintains a unified design style overall.
Related Information
Proper use of food packaging bags
Nowadays, many food products are packaged in plastic bags, mainly for convenience and hygiene. However, for consumers, understanding the materials of food packaging bags is also a keyword. Below, Shunxingyuan Packaging, a professional flexible packaging manufacturer, will give you a detailed introduction to the material identification methods of food packaging bags.
What types of clothing packaging bags are there? What is their scope of application?
Generally speaking, clothing packaging bags are mainly made of PE, PO, PP and other materials, and are widely used in shirt, knitting, clothing, textile and other industries. They are mainly used to package clothes and display brand image products, so clothing packaging bags are also a good advertising platform.
What is a gusseted bag? What are the benefits of using gusseted bags?
With the continuous development of the times, people's consumption concepts are also constantly changing, and people's pursuit of quality of life is also constantly improving. Taking food as an example, the quality of food packaging bags directly affects consumers' desire to buy. A beautiful and exquisite food packaging bag can instantly improve the grade of the product itself and add value to the product. Below, Shunxingyuan Packaging, a professional flexible packaging manufacturer, will analyze what an eight-side sealed bag is and what are the advantages of an eight-side sealed bag?
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