Let your brand capture hearts through clothing packaging bags

For apparel brands, clothing packaging bags play an irreplaceable role in brand/marketing promotion, because before consumers make a purchase decision, the clothing packaging bag is the last link in the interaction between the consumer and the brand. Good packaging bags not only provide consumers with a good consumer experience, but also help brands enter the eyes and even the hearts of consumers.

Remember in 2012, the e-commerce nut brand Three Squirrels was born. The most talked about is its personalized packaging bags at that time. Since its launch, from winning the championship with 7.66 million in the first Double 11 in 2012 to winning five consecutive championships with 500 million sales on a single day in Double 11 in 2016. In the past five years, Three Squirrels' nuts have accumulated sales of more than 400 million bags. To achieve such results in just 5 years, it can be said that to a certain extent, it depends on Three Squirrels' personalized packaging, and it has given consumers a unique visual and emotional interactive experience, so that the brand impression has been firmly imprinted in the hearts of consumers.

For the same reason, even today, having personalized clothing packaging bags is also the direction that the clothing industry urgently needs to change, which will help companies understand the experiential consumption needs of target consumers in the general environment, find the scenes they want to see, and combine their own brand tonality to create creative packaging.

For ordinary consumers, they often pay attention to whether the packaging of the clothes they buy is beautiful, and then they will further pay attention to some information on the packaging. However, for professional flexible packaging manufacturers, Shunxingyuan Packaging considers more about packaging materials and production processes, and may even unintentionally look for printing defects, such as whether the overprinting is accurate, whether the small text and lines can see the edges...

In fact, the content and effect displayed by clothing packaging bags should integrate the three functions of brand promotion, marketing promotion, and product advertising. At the same time, find an excellent clothing packaging bag manufacturer to realize the above three functions on the packaging, and even realize more functions and more perfect details.

Clothing brands Calvin Klein, Chick-a-Dee, and I.T have been constantly trying new packaging bags in recent years to make their brands more popular. And it is the silent spokesperson—packaging—that allows Calvin Klein, Chick-a-Dee, I.T and many other well-known brands to freely display their unique brilliance on the stage.

Behind these exquisite packaging is the strong support of Shunxingyuan Packaging. Shunxingyuan Packaging products have exquisite printing, good texture, and can be customized according to customer needs. Calvin Klein, Chick-a-Dee, I.T and other major clothing brands have taken a fancy to the characteristics of Shunxingyuan Packaging, and after meeting Shunxingyuan Packaging, they resolutely launched continuous cooperation. Shunxingyuan Packaging also lives up to expectations, with a 100% on-time delivery rate and a 100% quality pass rate, and allows Calvin Klein, Chick-a-Dee, I.T and many other major brands to present their design styles 100%, making their products more competitive.

Based on Shunxingyuan Packaging's 19 years of professional experience in the packaging industry, to create clothing packaging bags that can win people's hearts, the following 6 principles should be followed:

Principle 1: Clarify brand positioning

Brand positioning is to clarify the core values of the enterprise and its brand.

When conducting brand positioning, never underestimate the understanding ability of today's consumers. Repeatedly ask questions about possible problems with the product, such as: Is this a unique value proposition? What are the main product advantages? Can it optimize the lifestyle? Can it help consumers gain convenience?

Principle 2: Explore the competitive environment

The purpose of exploring the competitive environment is to use differentiated strategies in similar products to promote brands and products, and give consumers reasons to choose this product.

Principle 3: Establish information hierarchy

Information organization is a key element of packaging bag display. Broadly speaking, the information hierarchy can be divided into the following levels: brand, product, variety, and benefit.

Principle 4: Create a focal point for design elements

Does a brand with enough personality mean that its products can stand in the market? Not necessarily! Because it is also necessary to clarify the most important characteristic information that the product wants to convey to consumers. Therefore, packaging designers need to consider what it is if the product is to have certain characteristics. Then, place the main information that highlights the product's characteristics in the most prominent position on the front, and arrange the secondary information below it in order.

Principle 5: Use visual effects to convey value

Setting a transparent window on the front of the packaging to display the internal product is almost always a wise choice, because consumers want to get visual confirmation when shopping. In addition, shapes, patterns, graphics, and colors have the function of communication without the need for language.

Principle 6: Choose a reliable clothing bag manufacturer

Due to the uneven quality of clothing packaging bag manufacturers, and it is large-scale printing production, there will inevitably be unsatisfactory places in the printing process. As the saying goes, details determine success or failure. Whether it is digital printing or traditional printing, the processing of small elements is crucial. Only professional flexible packaging manufacturers and manufacturers with rich production experience are the best choices.