How to determine custom packaging bag? Detailed process of product packaging customization

Packaging is the clothing of a product, and also the initial appearance of items used in life. From the protective packaging structure, the convenience of transportation, the eye-catching degree on the shelves, and the visual experience it brings, there is endless ingenuity hidden in packaging everywhere. Custom Packaging Bags The main purpose is to protect and cover the product. In addition, it is also necessary to consider the use of functions, structures, and materials, and extend it to the smoothness and safety of processes such as transportation, inventory, and shelving, as well as the needs of stacking, storage, and visual display.

1. Protection

Products may need protection due to fragility, irregular shapes, high unit price, dust prevention, etc. Therefore, reinforcement, shock resistance, and composite structures must be considered in custom packaging bag design.

2. Material Considerations

Packaging bag materials are diverse, and the use of materials will affect the production process and the printing method of the appearance. Materials in contact with food must pay special attention to food safety issues. Light has damaging properties, aluminum foil bags can reduce deterioration caused by light, and easily perishable products must use opaque packaging, such as tea, cosmetics, and skincare products.

3. Functional Design

Sawtooth tear tools, lids that block powder and can hold spoons, and films that separate seaweed and rice in rice ball packaging are all considerate designs for users. The shape of some products must also consider the possibility of stacking to facilitate handling, storage, and fixed placement, avoiding damage during transportation. These ingenious details not only make it convenient for users to use but also increase the added value of the product and enhance its safety.

4. Appearance Design

As a product spokesperson, packaging bags must be loud and clear, especially open-shelf products such as food packaging and hardware packaging bags on supermarket shelves. To stand out in a competitive environment, visual design and typography must be eye-catching, strong, and clear.

5. Information and Language

Household medicines and electronic products are mostly highly professional. The raw material composition, information, and usage of the product itself are presented with detailed text and charts on the packaging bag to allow users to quickly get started, and consumers can build trust in the product through this information.

6. Classic Packaging

The design of some packaging bags is part of the product itself and is highly recognizable. Consumers do not need to look at the instructions to link the shape, color, tone, material, and size with their memory, especially for products such as clothing packaging bags, cosmetic packaging bags, and luxury packaging bags, the relationship with packaging design is inseparable.

7. Emotional Experience

Some packaging bags are so endearing that people are reluctant to throw them away. Different designs contain subtle emotions beyond vision. Various packaging bags have different tactile experiences. From feeling the material with your hands, touching the structure and shape of the packaging, to the process of layer by layer disassembly and revealing the product, there are different feelings.

8. Packaging and Sustainability

In the clamor of appearances, has the packaging design considered the issue of necessity? In some big cities, 100 seconds can generate 3000 kilograms of garbage. From unpackaged to exquisite packaging, the same product will reflect the packaging cost in the selling price. If the product and packaging are sold separately, would you pay for it? Can this method reduce unnecessary waste? Let's re-examine the world of packaging together, make packaging design more sustainable, and inject new possibilities.

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