Custom Packaging Bags: What Makes Good Packaging?

Admittedly, human eyes always enjoy beautiful things, but there is also a term called "flashy but impractical". Packaging that is too gorgeous without practical meaning is just an overrated product with an empty name. Such products can only be put on a high shelf for people to admire, causing waste, eliciting consumer complaints, and offering no help to the brand building of a company's products.

1. Packaging that runs counter to expectations is not far from us

For example, every Mid-Autumn Festival, inside a grand and huge box, five or six small mooncakes are packaged like works of art. The large amount of packaging left after eating the mooncakes causes wasteful heartache, and the luxurious packaging also increases the cost of the mooncakes, raising their selling price. This doesn't seem like a good thing for consumers.

Good packaging can attract consumer attention and promote purchases, acting as a sales assistant, and making it convenient for consumers to use. If a package is too luxurious, packaged for the sake of packaging, it can only become superfluous.

I previously saw a packaging for sesame oil, which had a burlap bag packaging in addition to a bottle label. After the burlap bag covered it, the content on the bottle label was completely obscured, so consumers couldn't see the product information, making it impossible to decide whether to buy. The overall effect had a hint of rustic beauty, but the packaging had lost its most essential meaning: enabling consumers to identify and judge the product.

Additionally, adding a gift box packaging, sesame oil is a seasoning often used in the kitchen, and consumers focus on its product quality during the purchasing process, which is also a quick purchase. Would anyone use sesame oil as a gift? Gift box packaging has little meaning. Sesame oil is also helpless, I just want to be a quiet sesame oil!

2. What kind of packaging is good packaging?

If there is such a packaging that bids farewell to "taken-for-granted" packaging colors among similar products, and is eye-catching in color, attracting consumer attention, wouldn't you want to take it off the shelf and examine it closely?

If a packaging conspicuously tells you the product's brand, type, and main ingredients, wouldn't you want to continue looking at its details to see if it's the product you're looking for?

When unsure how to choose among similar products, consumers prefer to get more intuitive and accurate information from the packaging.

Good packaging attracts visually and guides purchases through the packaging.

Excellent packaging design is good-looking packaging, but packaging that can visually guide consumers is truly good packaging.

A gorgeously designed package is not necessarily a good package, but a package that can attract and guide consumers to purchase is definitely a successful package.

How to do it? Avoid over-packaging, and understand what attracts your attention most when you are a consumer? What information do you most want to obtain?

3. Good packaging, created by ShunXingYuan

Ultimately, the content and effect displayed by packaging should integrate three major functions: brand promotion, marketing, and product advertising. At the same time, finding an excellent packaging manufacturer can enable these three functions to be realized on the packaging, and even achieve more functions and more perfect details.

Major apparel brands like Calvin Klein, Chickeeduck, and I.T have been continuously experimenting with new packaging bags in recent years to make their brands more deeply rooted in people's hearts. And for Calvin Klein, Chickeeduck, I.T, and many other famous brands to freely unleash their unique brilliance on stage, there is undoubtedly a silent spokesperson: packaging.

Behind these exquisite packages lies the strong support of ShunXingYuan Packaging. ShunXingYuan Packaging products feature exquisite printing and good texture, and can realize personalized customization according to customer needs. Major apparel brands like Calvin Klein, Chickeeduck, and I.T precisely value these qualities of ShunXingYuan Packaging, and after encountering ShunXingYuan Packaging, they decisively commenced continuous cooperation. ShunXingYuan Packaging also lived up to its expectations, achieving 100% on-time delivery rate for orders, 100% quality pass rate, and ensuring that the design styles of many major brands like Calvin Klein, Chickeeduck, and I.T are 100% presented, making their products more competitive.

ShunXingYuan Packaging can deeply explore customer needs, reasonably design specific solutions for product packaging upgrades, truly enabling businesses to achieve more convenient and safe product usage, reduced costs, improved efficiency, enhanced product aesthetics, and more environmentally friendly requirements. We believe that when ShunXingYuan Packaging finally delivers the packaging bags into your hands, you will be very satisfied.

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