Principles and two techniques of Suzhou garment bag design

Suzhou A garment bag is a clothing and apparel of “outerwear” ， As the saying goes, people depend on clothes, and Buddhas depend on gold clothes. Exquisite clothing also needs a a finely crafted garment bag to set it off. When consumers are shopping for clothes, the outer packaging bag of the clothes is also attracting them to buy a major highlight. Therefore, the design of the outer packaging of clothing must be a attracting consumers’ eyes. Suzhou The outer packaging design of garment bags is rigorous work. Today, Shunxingyuan Packaging, a professional flexible packaging manufacturer, will discuss the exquisite quality packaging bags based on its many years of experience in producing high- beautiful garment bags design principles and techniques Let’s see exquisite package garment bags how are they designed?

1. Design Principles

1. Safety Principles

Ensuring the safety of goods and consumers is the most fundamental starting point for packaging bag design. In product garment bags design, safety protection measures for storage, transportation, sales, carrying, and use should be considered according to the attributes of the goods. Different goods may require different packaging materials. When choosing packaging materials, it is necessary to ensure packaging materials’ shock resistance, pressure resistance, tensile resistance, extrusion resistance, and abrasion resistance, and also pay attention to the sun protection, moisture-proof, anti-corrosion, leak-proof, and fire-proof problems of the goods to ensure that the goods are intact under any circumstances.

2. Promotional Principles

Promoting product sales is one of the most important functional concepts of packaging design. In the past, people purchased goods mainly through the sales and introductions of salespersons, while now self-selection in supermarkets has become the most common way for people to purchase goods. In the process of consumers shopping on shelves, product packaging bags naturally act as silent advertisements or silent salespersons. Good product packaging bag design can attract the attention of a large number of consumers and fully stimulate their desire to buy.

Suzhou garment bags design should be market-oriented, consumer psychology and preferences as the guide, based on a full understanding of the market and consumers, take own advantages as a starting point, rather than designing packaging for packaging. Don’t design packaging for the sake of beauty, but for sales.

2. garment bags Two Design Techniques

1. garment bags Design should highlight the product’s sales proposition

Products can meet consumers’ needs and sense of belonging through packaging design. However, when a product’s packaging design is unique but not selling well, it is easy to lose to competing products with sales propositions. This is because the product’s sales proposition is suppressed.

For example, ：

When consumers choose wedding candies, for the same price, will they choose a more festive brand or a brand that does not highlight its sales proposition?

The result is self-evident.

Products are just tools; customers buy the benefits that products bring to them. Therefore, the packaging must clearly reflect the product’s sales proposition.

2. garment bags The design color should also match your consumers

Each person in the consumer group has a different feeling and understanding of color, and a different degree of acceptance of color. This will be affected by the consumer’s cultural level, gender, age, customs and habits, and geographical environment.

It is necessary to fully understand and grasp the differences in cultural level and other aspects among consumer groups, find a breakthrough point, make the color meet their respective aesthetic needs, and provide a strong foundation for causing color emotional resonance.

Packaging design should not be for the sake of beauty. Marketing thinking must be integrated into packaging design. Only in this way can packaging design help you sell goods and help you build brands at low cost.

Long press the QR code to follow and customize your exclusive packaging

www.dgsunpak.cn  Suzhou garment bags