The creativity in food packaging bag design is so practical!

The appearance of food packaging bags is increasingly attracting attention, especially among young people. When shopping at the supermarket, most of them can't help but take a few more glances at attractive packaging. This is not entirely due to superficiality, but rather a fascination with the designers' creativity.

Creativity = Knowledge * Mindset

Creativity requires knowledge, but it's not just about knowledge.

Creativity equals knowledge multiplied by curiosity and imagination (creativity = knowledge x curiosity/imagination).

Creativity equals knowledge multiplied by mindset (creativity = knowledge x mindset).

"If you can't explain something simply, you don't understand it well enough."

"Think different" means "different thinking".

Without further ado, let's look at the works... Shunxingyuan Packaging, a professional manufacturer of flexible packaging, specially shares ten insights on improving "creativity"!

As the saying goes: "When impoverished, one changes; when one changes, one succeeds." A person needs new ideas, which are effective tools for making them a reality and mastering "change" and "success".

Creative people are driven by a sense of what should be done, what is novel, and what is different, and are keen to turn their inner desires into reality. They have a keen eye for discovering things that those who rely on experience often miss.

1. Trial and Error Method

Among many possibilities, a clever solution may emerge. This does not mean that we must explore all possibilities, but that we should identify and verify in experiments each hypothesis that seems directly related.

A large amount of effort is required to produce an excellent and imaginative masterpiece. Sometimes we find that in a large number of publicly recognized works, it is common to see a special style.

2. Incubation and Insight

Only after a long period of unconscious work will amazing inspiration and explosive ideas flash into one's mind.

3. Recreation and Expression

Usually, we can achieve recreation and produce creative results using familiar things and ideas.

Cubist art provides us with a model for this: when expressing a familiar object, we can simultaneously cut the whole into pieces from multiple angles, and then put them together in an unconventional way.

4. Mastery of Expression

Besides packaging, any work, whether created with words, oil paintings, music, metal, or clay, is more influential only when it presents a superb expression.

Form and color are the only means of expressing emotions; for packaging, green and red better express human passion.

5. Organizational Ability

There is a word called "serendipitous discovery," which refers to the talent for finding valuable or creative things that we didn't originally intend to find, and is a very useful tool in creative thinking.

Creativity and originality are enhanced by other mental tools and operations. For example, understanding, memory, judgment, and imagination, but their functions are different.

6. Creativity and Understanding

Understanding is a necessary tool in the development of creativity. However, developing understanding alone is not enough.

It may lead to rigid habits and constraints, confining our thoughts to strictly defined channels, thus inhibiting creativity. We should also note that using learned techniques to study problems similar to known cases is a sign of lack of creativity.

7. Creativity and Memory

Memory is both the conscious recollection of past events and the recognition and attention to knowledge or skills.

Memory provides us with a treasure trove of information for forming thought patterns. This is the power of our minds to recover past experiences. Imagination gathers fragments of memory, creating combinations of images and ideas.

8. Creativity and Judgment

Judgment, that is, interpretation through previously acquired ideas or concepts, can help guide our creative process.

Complex thinking synthesizes many judgments and inferences, forming new judgments based on past successes or failures in judgment.

Discrimination, the process of grouping or classifying things, is a simple form of judgment. Cultivating good judgment is very important because it is indispensable in evaluating different hypotheses and choosing the best conclusion.

9. Creativity and Imagination

Imagination also plays an important role in people's thinking. Although there is evidence that we can think without imagination (lack of imagination), using imagination as a mode of thinking has been proven valuable.

10. Creativity and Expression

We need a flexible communication method to obtain the desired information. Effective communication is hard-won; to make it easier for others to understand, ideas are best presented in diverse forms. Lack of sufficient communication inevitably leads to misunderstandings.

In the experiential world, containing a large number of people, ideas, and things, it is crucial that each of us not only expands our communication skills but also broadens our values.

The benefits of doing so are: first, it helps us to express our thoughts effectively and guide actions; second, it makes us aware of when to reject mediocrity and when to prioritize personal relationships over ideas. Successful action partly depends on the individual's ability to control the situation without sacrificing others.